HSC Production Management and Marketing 2nd Paper 9th Chapter Note Contemporary Issues of Marketing

HSC Production Management and Marketing 2nd Paper 9th Chapter Note Contemporary Issues of Marketing. The marketing field always seems to be undergoing change, especially now that accessibility to the Web is available to just about anyone with an Internet connection and a browser. Finding customers on a much larger scale is now possible, thanks to the Internet’s broad reach. But those same possibilities lead to issues on how to find prospects interested in what your company sells.

HSC Production Management and Marketing 2nd Paper 9th Chapter Note Contemporary Issues of Marketing

As a marketer, you want to see the number of followers on your Facebook, Twitter, YouTube channel and blog increase quickly. However, building your brand is no longer about getting as many followers as you can. Instead, the focus is shifting to getting quality followers who like and believe in your brand. The issue for marketers is to create dynamic content that both attracts and makes customers out of those who are interested in your company’s products and services.

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