Note

HSC Production Management and Marketing 2nd Paper 9th Chapter Note Contemporary Issues of Marketing

by

HSC Production Management and Marketing 2nd Paper 9th Chapter Note Contemporary Issues of Marketing. The marketing field always seems to be undergoing change, especially now that accessibility to the Web is available to just about anyone with an Internet connection and a browser. Finding customers on a much larger scale is now possible, thanks to the Internet’s … Read more

Last Updated: March 22, 2026 at 8:31 pm

HSC Production Management and Marketing 2nd Paper 9th Chapter Note Personal Selling & Salesmanship

by

HSC Production Management and Marketing 2nd Paper 9th Chapter Note Personal Selling & Salesmanship. Sales management, salesmanship, and personal selling are interrelated terms and yet are different literally. The common thread amongst them is that they attempt to satisfy customers. The interrelationship between these terms is that the sales manager manages the personal sales force and the sales … Read more

Last Updated: March 22, 2026 at 8:31 pm

HSC Production Management and Marketing 2nd Paper 8th Chapter Note Sales Promotion & Advertising

by

HSC Production Management and Marketing 2nd Paper 8th Chapter Note Sales Promotion & Advertising. The key difference between advertising and sales promotion is the nature of the appeal to the consumer. Advertising is emotional in nature and the objective is to create an enduring brand image. Perfumes, makeup, and jewelry need imaginative advertising to create the allure … Read more

Last Updated: March 22, 2026 at 8:31 pm

HSC Production Management and Marketing 2nd Paper 7th Chapter Note Wholesale & Retail Business

by

HSC Production Management and Marketing 2nd Paper 7th Chapter Note Wholesale & Retail Business. The word wholesale simply means selling in bulk quantities and retail stands for selling merchandise in small quantities. Wholesale and retail are two distribution arrangement that constitutes a major part of the supply chain. When the goods are manufactured, they are sold … Read more

Last Updated: March 22, 2026 at 8:31 pm

HSC Production Management and Marketing 2nd Paper 6th Chapter Note Channel of Product distribution

by

HSC Production Management and Marketing 2nd Paper 6th Chapter Note Channel of Product distribution. A distribution channel is a chain of businesses or intermediaries through which a good or service passes until it reaches the end consumer. It can include wholesalers, retailers, distributors and even the internet itself. Channels are broken into direct and indirect forms, with … Read more

Last Updated: March 22, 2026 at 8:31 pm

HSC Production Management and Marketing 2nd Paper 5th Chapter Note Product and Pricing of Product

by

HSC Production Management and Marketing 2nd Paper 5th Chapter Note Product and Pricing of Product. One of the secrets to business success is pricing your products properly. Price your products correctly and that can enhance how much you sell, creating the foundation for a business that will prosper. Get your pricing strategy wrong and you may … Read more

Last Updated: March 22, 2026 at 8:31 pm

HSC Production Management and Marketing 2nd Paper 4th Chapter Note Market Segmentation & Marketing Mix

by

HSC Production Management and Marketing 2nd Paper 4th Chapter Note Market Segmentation & Marketing Mix. What is market segmentation? Segmenting includes a number of focal points: psychographic segment, demographic segment, geographic and price segments, and more. You need to define the target market to build an effective marketing strategy and plan. Segmentation is the act of … Read more

Last Updated: March 22, 2026 at 8:31 pm

HSC Production Management and Marketing 2nd Paper 3rd Chapter Note Function of Marketing

by

HSC Production Management and Marketing 2nd Paper 3rd Chapter Note Function of Marketing. Marketing is an essential process for the success of your small business. Marketing involves researching, packaging and presenting products and services to consumers. Good marketing campaigns help drive sales and better inform your consumer about your business. Discuss the functions of marketing with … Read more

Last Updated: March 22, 2026 at 8:31 pm

HSC Production Management and Marketing 2nd Paper 2nd Chapter Note Marketing Environment

by

HSC Production Management and Marketing 2nd Paper 2nd Chapter Note Marketing Environment. The marketing environment of a business consists of an internal and an external environment. The internal environment is company specific and includes owners, workers, machines, materials etc. The external environment is further divided into two components: micro & macro. The micro or the task … Read more

Last Updated: March 22, 2026 at 8:31 pm