HSC Production Management and Marketing 2nd Paper 8th Chapter Note Sales Promotion & Advertising

HSC Production Management and Marketing 2nd Paper 8th Chapter Note Sales Promotion & Advertising. The key difference between advertising and sales promotion is the nature of the appeal to the consumer. Advertising is emotional in nature and the objective is to create an enduring brand image. Perfumes, makeup, and jewelry need imaginative advertising to create the allure … Read more