HSC Production Management and Marketing 2nd Paper 3rd Chapter Note Function of Marketing. Marketing is an essential process for the success of your small business. Marketing involves researching, packaging and presenting products and services to consumers. Good marketing campaigns help drive sales and better inform your consumer about your business. Discuss the functions of marketing with your company team members to understand their role in selling your products and services.
HSC Production Management and Marketing 2nd Paper 3rd Chapter Note Function of Marketing
The ultimate aim of marketing is the exchange of goods and services from producers to consumers in a way that maximizes the satisfaction of customer’s needs. Marketing functions start from identifying the consumer needs and end with satisfying the consumer needs. The universal functions of marketing involve buying, selling, transporting, storing, standardizing and grading, financing, risk taking and securing marketing information.
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