HSC Production Management and Marketing 2nd Paper 1st Chapter Note Introduction to Marketing. Marketing is a crucial function in all businesses and organizations and is becoming increasingly crucial to success in our modern global economy. This course, regardless of your industry background, will teach you core concepts and tools to help you better understand and excel in marketing. Key topics include Market Research and its importance to strategy, brand strategy, pricing, integrated marketing communication, social media strategy and more.
HSC Production Management and Marketing 2nd Paper 1st Chapter Note Introduction to Marketing
Learn through the award-winning teaching approaches of the Sauder School of Business’s marketing faculty. This course will bring a marketing lens to complex business and organization challenges and aid in holistic decision-making that aligns with the customer and company goals. How would you explain marketing? The first few words that usually pop into a person’s head are ‘marketing equals sales!’ Marketing is NOT just personal selling or even just advertising. Most people define marketing in a very limited way. Marketing includes activities such as public relations, sales promotion, advertising, social media, pricing, distribution, and many other functions.
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