HSC Production Management and Marketing 2nd Paper 7th Chapter Note Wholesale & Retail Business

HSC Production Management and Marketing 2nd Paper 7th Chapter Note Wholesale & Retail Business. The word wholesale simply means selling in bulk quantities and retail stands for selling merchandise in small quantities. Wholesale and retail are two distribution arrangement that constitutes a major part of the supply chain. When the goods are manufactured, they are sold in large quantities (wholesale) to the wholesalers who further sell them to the retailers who finally sells them to the ultimate customers.

HSC Production Management and Marketing 2nd Paper 7th Chapter Note Wholesale & Retail Business

While a wholesaler sells goods to the businesses, as they purchase goods to sell it further. On the other hand, a retailer targets final consumer and sells goods to them. In this way, these two business forms are one of the important intermediaries of the marketing channel. In the absence of these two links, the whole chain will get disturbed. Today, we are going to describe the significant differences between wholesale and retail. Have a look at it.

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